Decision for good taste.
Challenge accepted: Jim Beam just tastes better.
Background
STEIN’s ideas have good taste: 24 Jim Bean promotion-teams called for the palatal of gastronomy and guests all around Germany in a taste challenge – Jim Beam vs. Jack Daniels! Both covered products were compared on the basis of smell, taste and appearance. The majority agreed: “Jim Beam just tastes better.”
Task
- Increasing sale
- Winning new consumers
- Creating awareness for Jim Beam
Implementation
- Animating gastronomy personnel and customers to blind tastings
- Distribution of winnings and Jim Beam Whiskey-informations folder when giving correct answers
- Developing mobile promotion-tools, for example a taste challenge trolley
Result
- Being successful the third year in a row
- 10.000 visited bars
- 9.000 promotion contracts
- 290.000 participating guests
- 3.800 participating gastronomies
Jim Beam Website:
Jim Beam becomes interactive - STEIN launches an online presence, where EVERYONE can show what they can do. True to the motto "The Stuff Inside Matters Most"!
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Jim Beam Taste Challenge:
Blind Tasting with a clear favorite! STEIN calls for a taste challenge and proves once again with Jim Beam: The stuff inside matters most!
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