Fascination Technology.
Panasonic and STEIN – at full power in the line of duty.
Background
STEIN regularly brings hardselling products like Lumix, Viera, Camcorder, white products, projectors and other product groups of the Media-Saturn trade group into the focus of consumers. STEIN is a reliable partner for Panasonic from supplying, coordinating and accounting the sale personnel to coordinating campaigns dates, supporting the individual matching of the Panasonic distribution channels and the involved trade houses.
But STEIN can do more, because successfully putting products into the heads of consumers’ demands unconventional ways. STEIN has the products Lumix, Panasonic projectors and Viera set in scene in an extraordinary way for Panasonic. Thus Lumix digital cameras receive attention at national surf events with the design of surf simulators with projectors, which are just integrated into trade with a complete, made up living room. On the other hand the Viera flat screen TV’s go on promotion tour with a large-scaled road show.
Task
- Brand activation
- Implementation of hardselling promotions
- To have a lasting effect on increasing sale
Implementation
- Implementation of hardselling promotions and brand activation-measures
- Supplying, educating, coordination, accounting and reporting for all deployed personnel
- Coordination and leading of the campaigns
Result
- 122 promotion flights with about 600 promoter and over 22.000 man days
- 9 assisted product divisions
- Continuously increased sale
- Permanent, national use of sale-promoters and sale representative
- Design of campaign areas with surf-simulator for Lumix
- The “Living room” as campaign area in trade is the scene for products
- National “3D-Full HD” –road show with 3D cinema on a 40 square meters big stand in the 10 biggest cities of Germany
STEIN surfs on the right wave and lets professional wind surfer experience the advantages of Panasonic products very close.
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Professional exhibition service staff – that’s easy with STEIN. The agency takes over all coordination and guarantees a smooth operation.
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