REWE

FIT AT THE POS.

Within the scope of the European Football Championship, Germany’s 2nd largest retail company and STEIN launched the REWE Vitality Program. A well-known sport scientist and nutritionist and the cook of the German national football team accompanied the program. The brochures covering the topics of fitness, nutrition, strength, endurance and many more attracted nationwide attention to a healthier way of living. The campaign was supported by comprehensive POS material and advertisements in all channels.