STEIN is THE POS-expert. What makes us so sure of that fact? We’ve been doing our job since 1969. We work according to our own convictions and know how to use every last inch of space to turn customers into buyers.

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1. Buying decisions are made at the shelf.

Year after year, large budgets are dedicated to classic, far-reaching media. But the printed ad doesn’t prompt the final decision to buy. The key is to be better than the competition on the sales floor. If you want to win, you need to be able to understand this complex environment.

If you want to turn customers into buyers, you need to do everything right on the sales floor.


2. It’s the individual who makes the in-store purchase.

If there’s one thing we’ve learned, it’s that understanding the target group is not the key. Shoppers are simply too diverse. It’s the right argument, tailored to the shoppers, that wins them over – and our expert advisers prove that with 50,000 assignments a year. Their findings are incorporated into all our measures.

If you want to be successful, you need to know what’s going on inside the heads of the target groups.


3. It’s the right people who count – internally and externally.

The people who work for success play a key role in achieving it. Each individual – on each individual day. That’s why we regularly support and train our employees and promoters. In addition to individual abilities, appearance and behaviour are just as important to us as an overall understanding of our customers.

If you want to win, you need the right team.


4. Think of tomorrow today.

For us, that’s not a platitude, but a competitive advantage for our customers. We test new technologies and separate the future from the hype in our innovation lab.

If you want to successfully lead your customers into the future, you need to address the purchasing behaviour of the future today.


STEIN is the expert when it comes to the POS. We’ve been active in the market for over 45 years. This is only possible when you redefine yourself and adapt to the market on a regular basis.



Founded in 1969, STEIN was one of the first large face-to-face agencies in Germany to breathe life into branded environments.



STEIN joined the Omnicom Group, the world’s second-largest agency network, allowing STEIN to draw on the expertise of different markets and look after brands round the world.

Stein Promotions GmbH



With the founding of Concept & Creation, STEIN took a step toward sales promotions and began offering contact to end consumers.




STEIN responded to the market’s return-on-investment demands and increasingly focused on boosting sales for brands.



The POS-Expert

These days you can find us wherever sales are successful. As a sales floor agency, we focus on sales success. We cover all services that influence shoppers, from the customer journey to sell-in and clearance.

Our B2B services promote the necessary conditions for collaboration with retail partners. This interplay guarantees sales success over the long term.

That makes us the POS-expert.


Our mission is to increase sales. It’s only once our customers’ products find their way into the shopping trolley that we’ve done our job.

Consistently implementing these shopper-relevant measures with a clear focus ensures long-term success and creates advantages over the competition.


Brand Activation


Shopper- & Business-Insights

Sales Promotion

POS Design


Extended Sales Force


In-store Training