Astra and St. Pauli belong together like water and the Elbe – and that’s not only STEIN’s opinion. The new EDEKA store inside the historical Rindermarkthallen in St. Pauli thinks so, too.
To give the popular “Kiez-Beer” a worthy spot in the new district center STEIN created a brand corner just for ASTRA. The unique sales area was designed after the FC St.
Pauli’s locker room to show the close ties between ASTRA, ST. Pauli and the soccer club. Next to the authentic lockers, outfitted with an original jersey, customers will find a giant graffiti by artist Elmar Lause that gives them a fictive view into the stadium and – of course – the complete range of ASTRA beers.
With the new brand corner STEIN ensures maximum attention at the POS and brings solidarity for the district into the new E center.