SalesPromotion
Microsoft Cashback
Turbocharge your Christmas Sales.
The objective
How do you make the most of the sales peak that comes around every Christmas and use it to boost sales for the Microsoft Office 365 packages? You get help from the people at STEIN.
The solution
Our campaign focused on a well-known and learnt action that is highly regarded by both retailers and shoppers: we are talking about cashback. This strong sales lever and its message was placed on multiple touchpoints at the POS to generate maximum awareness. Further STEIN supplied complementary online-assets for the campaign and made it an additional e-tail success.
TheResult
STEIN developed the key visual and all tools promoting the cashback campaign throughout the DACH-area during Christmas time. A full on-and offline package with various tools creates maximum awareness at the POS and an sales-uplift of up to 700%.
