A focus on professional advice.

The objective

LUMIX is a strong brand. Panasonic cameras have enjoyed great success for years and often get the highest ratings in tests. But these types of high-quality products require professionals in stores to boost sales: retail partners and consumers in this segment are particularly demanding.

The solution

With the most stringent selection criteria, STEIN went in search of top photographers across Germany who are passionate about both the discipline and the products and are able to communicate this. As part of a seasonal promotion, we were able to offer the perfect sales support in-store.