HP commissioned STEIN for three more years as POS lead agency

Hamburg, May 6th, 2015 – For already six years, STEIN is responsible in the second largest computer manufacturer in the world and the market leader for printers, Network, Server, Cloud & Storage solutions for comprehensive advice and services for New Technologies & Innovations at the POS in the EMEA region. Parallel to the contract extension STEIN reinforces its sales promotion team with Matthias Graf as account manager with focus on HP in the future.

Since 2009, STEIN and HP have been working on setting new standards in sales promotion for the complete area of EMEA (Europe, Middle East, Africa). As HP’s below-the-line agency STEIN handles the complete customer walkway – from routing tools outside the store to the complete range of in-store materials in 40 countries with more than 4,000 markets in 25 languages. With the tree year contract extension, the two companies continue this cooperation until 2018.

In more than 90 projects each year, STEIN creates ground-breaking POS materials using the newest trends in technology. By including technologies like NFC or Augmented Reality into their tools, STEIN even grabs the attention of the tech-savvy Millenials. The activities of STEIN include the complete product range of HP: Tablets, PCs (notebooks, desktops, All-in-Ones), 2 in 1 products (Detachables & Convertibles), Accessories, Printer Supplies. Each product is promoted with appropriate measures at the POS and in the accompanying channels – from single tool for Special Edition or flagship products to comprehensive POS concepts that cover the entire customer walkway and are used touchpoint-relevant.

Laurent Missri, Print & PC Retail Marketing Development HP EMEA: „For 75 years, HP stands for first-class technologies and a strong corporate culture. With STEIN as a strong and creative partner, we have very successfully put in scene these values at the POS in recent years. STEIN has an excellent understanding of our trendsetting products and knows exactly which POS tools highlight their special features and state-of-the-art techniques. Therefore, we rely in the next three years on the expert support of STEIN at the POS!“

Lars Roisch, Managing Director STEIN: „We are very pleased that HP has extended the contract with us for three more years and see it as a sign of confidence in our work. In the past we have shown: When it comes to high-tech at the POS, STEIN and HP are a perfect team that sets new standards and leaves competitors far behind. In the future we will continue to develop innovative POS solutions for Hewlett-Packard, serving with their effectiveness both the retailer need and the customer budget, as well as taking account of the changing needs of the shoppers.“