Rotkäppchen-Mumm renews its collaboration with STEIN

The POS experts STEIN have impressed the Rotkäppchen-Mumm Sektkellereien GmbH and are expanding their collaboration regarding POS support within the framework of the Geldermann personnel promotion.   

The Hamburg below-the-line agency STEIN is expanding its collaboration with Rotkäppchen-Mumm. The cooperation began in the spring of last year with a multi-brand, elaborate e-learning concept. Within the framework of the new marketing approach of Geldermann – the premium brand of the Rotkäppchen-Mumm Sektkellereien GmbH – the POS experts at STEIN carried out extensive training of the POS personnel as well as the presentation at the Point of Sale. The objective of the trade marketing measures was to present a high-quality appearance at the POS and support the introduction of the new appearance in order to convince existing premium customers as well as acquiring new customers.

Lars Roisch, Managing Director of Stein, about the collaboration: “Our decades of expertise at the Point of Sale in food retail combined with our high training standards incl. in-house developments in the area of e-learning, the follow-up on learning successes as well as our data management guarantee a high success rate for our clients.”