The Hamburg POS-expert STEIN is going to consistently expand the brand awareness in pharmacies for the Spanish skincare specialists LETI.
STEIN has developed a national POS concept for the introduction and expert advice of a total of five skincare product lines in German pharmacies for LETI Pharma, the German subsidiary of Laboratorios LETI. The objective of this concept is to increase brand awareness and to provide targeted sales support for the pharmacies. In selected pharmacies, expert advisors trained by LETI will ensure more visibility and present the products by the Spanish pharmaceutical company to pharmacy customers over the next 10 months.
Laboratorios LETI has been a firmly established fixture in the area of immunological, allergological and dermatological research as well as a leading manufacturer of specific immunotherapy for almost 100 years. In German pharmacies, LETI Pharma has been offering allergology products since the year 2000 and dermocosmetics since 2015. Leti’s strategy is based on innovation, quality and service in specialised market segments. LETI’s aim is to achieve a sustainable improvement in health and wellbeing, with a special focus on prevention, early recognition and specific personal care measures as a basic therapy to complement medical treatment.
Laura Pröhl, Product Manager (letiXer & DermWORX), about the POS campaign: “This year, we would like to provide the employees in pharmacies as well as their customers with intensive and convincing insights into the world of LETI dermatology.”
Lars Roisch on winning the account: “We know the German pharmacy market well. With our extensive know-how at the Point-of-Sale in various industries, we have developed a promising concept for LETI. “