Making the rounds!

The objective

The growing market for electric cars is highly competitive. If you want to stand out from the crowd, you not only need an impressive product, but also a helping hand. Preferably from us. At least that’s what Tesla thought. The company hired STEIN to raise brand awareness and encourage people to take a test drive in the Tesla Model S. All the while making consumers aware of alternative drives. And that’s right up our alley.

The solution

The innovative Tesla Model S is a true premium vehicle and the up-and-coming star of electric cars. There’s only one way to familiarise the target group with a star of this kind: send it on a tour of Europe. We didn’t waste any time getting started. Researching suitable locations. Coordination with various crews. Logistics. Hiring qualified personnel. And our specially trained car experts have plenty of skill when it comes to what’s under the bonnet. Knowledge about electric cars and Tesla in particular. Paving the way for collaborations. Booking and offering test drives on-site. And sales, as the elegant Teslas can be ordered then and there.


Show containers at highly frequented locations in ten countries create a sensation. Thousands of contacts and hundreds of test drives. Long-term increase in awareness for Tesla. The target group was won over on- and offline. Cooperation agreements with other premium manufacturers. The celebrations of success are stylish and very quiet – just like the Tesla vehicles.

Contact Person

Sören Fischer

Business Director

040/39 191-212