The Hamburg POS agency STEIN has acquired SPIEGEL magazine as a new client. From January onwards, the POS expert will be supporting the Hamburg publishing house with a trade partner initiative in almost 40,000 outlets to position the news magazine even more prominently at the POS in its jubilee year 2017.
For Germany’s most important news magazine, Spiegel, the agency STEIN has developed a POS concept with four objectives: to increase visibility at the POS, to efficiently make use of the available resources at the POS, to motivate trade partners to sell SPIEGEL and to further increase sales.
Lars Roisch on winning the account: “We were able to convince the client with our strategic approach and know-how in many business areas. We are very pleased that we will be successfully implementing our expert knowledge for SPIEGEL.”