STEIN presented Boehringer Ingelheim with a convincing POS concept for the products BoxaGrippal, Mucosolvan and Silomat for the upcoming “common cold season” 2016/2017 in German pharmacies.
STEIN prevailed in the pitch and won the Boehringer Ingelheim Pharma GmbH & Co. KG account in the Health & Beauty sector with a POS concept for the “common cold season” 2016 incl. stockpiling. The main focus is on the well-known brands Mucosolvan, BoxaGrippal and Silomat. The implementation of the concept for the Point-of-Sale will start in the fourth quarter of 2016 and includes B2B as well as B2C measures. The objective is to offer sales support for the pharmaceutical company as well as to convince pharmacies to build on the strength of the three trusted common cold medicine brands by Boehringer Ingelheim during the coming season. In addition, STEIN has developed a bundle of measures to increase awareness in the pharmacy by taking the relevant touchpoints into consideration.
Silke Huesmann, CHC Marketing at Boehringer Ingelheim, regarding the decision:
“We have chosen the right partner both conceptually and creatively, and will benefit from STEIN’s decades of experience at the POS.”
Melanie Danner, Business Director at STEIN, about winning the account:
“We are extremely pleased that our concept for the sales promotion measures was so convincing. In addition to implementing the individual measures, we will also devote our efforts to developing further brand strategy topics.”