STEIN successfully expands the sales force activities for new and existing clients

Hamburg, May 19, 2014 – With its innovative sales force, STEIN has just won the French company Francis Lavigne Développement as a new client. Also, existing sales projects were extended and applied to long-term cooperation: the STEIN clients Hertz and Nespresso continue with their staff-based sales activities and trust on the competencies of the below-the-line agency.

With the acquisition of the new client Francis Lavigne développement (FLD) STEIN underlines its cross-industry sales force expertise. Already in 2013, STEIN had carried out large-scale personnel-based sales activities for renowned companies of the industry segments automotive, consumer electronics, food & beverage and IT and consistently expanded the in the past years launched service in the sales segment with this professional field services in the B2B and B2C sectors.

The establishment of ADOUR ORTHOPEDIE orthopedic shoe brand in the German market is the focus of the in May started activities for the French company FLD. Stein will develop customized sales activities for FLD and will implement them with their own recruited and trained field staff in relevant medical stores and specialized retailer.

Also the existing customer Hertz continues to focus on the sales force skills of STEIN and has extended the existing project for 2014. Since 2013 STEIN helps Hertz in Germany with the distribution in the field of commercial vehicles, with a special focus on the acquisition of new customers and existing customer reactivation in medium-sized enterprises in relevant sectors. To do this, selected partner account manager are recruited and trained in defined regions.

In the autumn of last year STEIN has started to support the sales of Nespresso with professional consultants. The focus lays on consulting as well as on maintaining the presentation of products in the stores. The recruitment, coordination, guidance and control of these consultants is guaranteed by STEIN.

STEIN uses its sales force activities under innovative approaches that place the targeted usage of smaller more flexible sales teams in the stores with the highest ROI potential instead of a static large sales team. Lars Roisch, Managing Director of STEIN: “The experiences from our international network show that sales force activities need a fundamental rethinking because customers want to achieve an optimal ROI with the invested budgets. Instead of general standard solutions, regional and individual methods are needed. We are pleased that the existing customers Nespresso and Hertz, but also new customers such as FLD trust on our expertise in this area and we could maximize their success through our intelligent and individual sales force solutions!”

STEIN relies on a comprehensive analysis of distribution channels, the already established concepts as well as the available number of sales to develop flexible sales force concepts for the optimal recovery of the existing sales potential and establish them in the practical usage.