STEIN wins Bahlsen as a new client

STEIN, the Hamburg-based POS expert, comes out on top of pitch, winning sales promotion budget for Bahlsen.

The Hamburg below-the-line agency STEIN wins the project budget for a sales promotion campaign in Germany for the sweet biscuit producer Bahlsen and its well-known brands Bahlsen, Leibniz, Brandt and PiCK UP!

STEIN convinced in the selection process and can now dedicate its energies to various concept designs and their implementation in close cooperation with the customer. To take care of the project STEIN has composed a new account team exclusively in charge of the new customer.

The POS expert designs and implements mechanics, gains/add-ons and also visualisation of the themed world at the POS as well as trade communication on the basis of insights on all kinds of topics.

Lars Roisch commenting on the budget allocation: “We are extremely pleased to welcome a player like Bahlsen as our customer. A great challenge in a complex market with different shopper needs, seasonal activities and a high number of trademarks.”