Hamburg, 14. November 2014 – Die Magnat Audio Produkte GmbH has entrusted STEIN with the conception, design and implementation of a sales promotion measure for the launch of their new Magnat.LZR headphones. The Magnat.LZR headphone segment was introduced in this year’s IFA, and is now the third product division of the world’s leading audio manufacturer – besides high quality home and car audio products.
For the today starting sales support for trade the three different Magnat.LZR headphone models are moved in the focus of consumers with an eye-catching POS presentation. For this purpose, STEIN has developed a tailor-made below-the-line concept for the integration of special POS displays – based on existing elements from the retail – and is responsible for its implementation, including the production. Thereby three different colour schemes are used, each reflecting a headphone model, following the above-the-line campaign. That created a POS display with customized design elements in the form of an exceptional lighting and three heads decorated in the colours of the headphone models, which allows customers a shopping experience for all senses.
Oliver Winklmeier, Director Marketing Magnat Audio Produkte GmbH: „With the LZR headphones we are introducing a new product segment of Magnat in the market. This premiere at the POS we want set in scene with eye-catching effects thus offering a total consumer experience for our new range of products. And thanks to the POS displays developed by STEIN that’s possible: the consumer can experience the different headphones and so gain a comprehensive impression.“
Lars Roisch, Managing Director STEIN: „At the POS, especially when launching a new product, your have to create a “This-will-I-have” moment for the consumer. Particularly in the headphone segment the decision at the POS is a real challenge for the consumer due to the prevailing overstimulation here. Therefore, an appealing product positioning, combined with a compelling consumer experience, is crucial to arrive in the relevant set of the shopper.“