Hamburg, 24. September 2014 – STEIN could successfully prevail against its competitors in the pitch for the personal promotion of mobilcom-debitel and will support the digital lifestyle provider in all frequency-promotion areas with innovative concepts and mechanisms as well as staff in the external representation as of now. Core task of the agency as a creative partner of mobilcom-debitel is to build a conceptual umbrella for the topic digital lifestyle and put it into practice.
The focus of the STEIN activity lies in the conceptual planning and development of nationwide promotional campaigns. Matching the respective campaign idea STEIN will thereby create specific action mechanisms in the area of promotion. The aim is to provide the consumer with an exciting product and shopping experience in the mobilcom-debitel shops by innovative measures. In addition to implementing the campaigns STEIN is also responsible for the production of the necessary promotional tools.
Furthermore STEIN will redesign the promotional offer for the mobilcom-debitel shops and develop product-related concepts and implement them. The shops can use these actions in addition to the ongoing campaign for targeted qualitative increase in frequency if necessary. STEIN is responsible for both the generation of ideas as well as for the conceptual development and planning of the measures and their implementation.
Moreover, in the nationwide road shows of mobilcom-debitel STEIN is responsible for the drive-to-store mechanics and for providing the necessary promoters for routing.
Kerstin Köder, Head of Marketing at mobilcom-debitel GmbH: „The long experience of STEIN in personal promotion and especially the innovative approaches to address consumers have convinced us because we do not want off the shelf solutions! With the comprehensive expertise and experienced promoters STEIN will sustainably contribute to make our products and the associated digital lifestyle tangible in an innovative way and so lead to a sustainable increase in frequency in our shops.“
Lars Roisch, Managing Director STEIN: „We are delighted to assist mobilcom-debitel in its future promotional campaigns with customized concepts and sustainable measures in attracting new customers and maintaining existing customers. With our over 45 years of experience we know exactly where and how to reach target audiences and how to motivate them with mechanisms.“