STEIN wins gold! On October 23rd, the Field Marketing & Brand Experience Awards were held in London – and STEIN was invited.
Through our international network Cosine Ltd we were able to hand in a project for our client Tuborg and got nominated in the category „Most Effective Small Scale/Low Budget Campaign“. At the end of the night we had reason to celebrate when they called: Gold for STEIN!
Our award-winning activation, an on- and off-trade campaign in the Russian market, created extremely high awareness at the POS, even though we faced lots of legal restrictions.
The challenge for the on-trade market: Neither the brand’s name nor the logo were to be used in Tuborg’s communication. STEIN took on the challenge and build an attention grabbing communication concept completely around the topic of music – a main theme in Tuborg’s brand DNA. The Tuborg clockman-shape and the corporate colors were other go-to elements in the high impact strategy that caught the consumer’s attention and built great brand awareness.
For the off-trade market the main challenge was to outfit different kinds of stores, with very different needs and potentials. STEIN’s solution: Modular POS tools that can be customized for every outlet.
We are more than happy to have achieved such great things with Tuborg. The award is not only praise of our work but also incentive to keep on creating great campaigns for and with our clients.
Congratulations to the whole Tuborg-Team and a big “Thank you” for your dedication and your ideas.