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Blog / 21.01.2020

Urbanization - Where to go with secondary placements?

General conditions in Retail are changing more and more and require a rethink in the implementation of POS measures, especially with regard to placements.
Blog / 28.11.2018

POS Tools - what works and what doesn't (yet)?

Alle Tools, die am POS eingesetzt werden, sollen dem Abverkauf, dem Brand Building und dem Image eines Produktes dienen. Bevor es aber dazu kommt, ist die…
shopper studie 2017
Blog / 12.09.2018

Is the POS an outdated model?

Stationary retail has been under pressure for years. Although it accounts for more than 90% of total retail sales in Germany, online retailing is…
Blog / 14.08.2018

Mass market: Gaming. Niche was yesterday.

The gaming market has been in transition and growing for several years. More than 40% of Germans play computer and video games. Gaming has become more…
Blog / 02.08.2018

Mastering the Customer Journey

The Customer Journey, and also the Shopper Journey, is the path the consumer takes, from the first contact to the final purchase decision, and in the best…
Blog / 15.05.2018

The POS – How Design Supports the Brand & Sales.

The design of a product is an important factor, which unites the look, zeitgeist and functionality. However, “form follows function” also applies to…
shopper studie 2017
Blog / 24.10.2017

Omni-Shopper Journey

E-commerce is growing steadily all the time, but despite this, the German retail sector still generates over 80 per cent of its revenue through…
Shopper Studie Consumer Electronics
Blog / 20.09.2017

Consumer electronics from the shopper’s point of view

The study as a whole examines the current customer journey in a total of 3 sectors: consumer electronics, food retail and pharmacies. Besides the…
Blog / 10.07.2017

Focussing on the category.

We have been operating in hundreds of locations for manufacturers of the most diverse articles every single day for four decades. Thanks to our experience…
Blog / 12.04.2017

Customer 4.0 – how challenges can become opportunities

The POS is changing. Online, mobile, social, cross-channel... the new possibilities seem to be taking over from offline trade and are putting stationary…
HP Augmented Experience
Blog / 29.08.2016

Technologies at the POS – what effect do they have?

Digitalisation is changing our world. Manufacturers and agencies are both faced with new challenges. However, despite all these new developments and…
Blog / 13.04.2016

Craft beer – Wetting the consumers' appetite.

Does craft beer not appeal to the consumers' taste? Or do they simply not know about it? A closer look quickly reveals: It's about the taste. And that is…
Blog / 13.08.2015

Optimising sales with an external sales force

A company's sales division plays a decisive role in the successful marketing of a product because it can make sure that the product is available to the…
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