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Verkaufsförderung: POS-Aktivierung für Somersby

Verkaufsförderung: POS-Aktivierung für Somersby

SalesPromotion

Somersby POSActivation

Somersby verzeichnet seit dem Launch in 2014 positive Entwicklungen in Absatz und Marktanteil. Da muss man natürlich drauf aufbauen. Um die…

SalesPromotion

Somersby MarketIntroduction

Carlsberg asked us to develop all the BTL measures for the German launch of Somersby. That’s an exciting task, as the Scandinavian cider is already…

Rowenta Shop in Shop Design

Rowenta Shop in Shop Design

POSDesign

Rowenta ShelfUnit

STEIN was commissioned to analyze and renew Rowenta’s current shop-in-shop-design at the POS. The foundation for our analysis: shopper insights regarding…

ActiveSelling

Nespresso Expert CoffeeAdvice

Nespresso is considered a global trendsetter when it comes to the enjoyment provided by its exclusive coffee capsules. Our aim is to increase sales for…

Blog / 17.03.2025

Customer 4.0 – how challenges can become opportunities

The POS is changing. Online, mobile, social, cross-channel... the new possibilities seem to be taking over from offline trade and are putting stationary…

Blog / 20.01.2025

Urbanization - Where to go with secondary placements?

General conditions in Retail are changing more and more and require a rethink in the implementation of POS measures, especially with regard to placements.

Blog / 16.09.2024

POS Tools - what works and what doesn't (yet)?

Alle Tools, die am POS eingesetzt werden, sollen dem Abverkauf, dem Brand Building und dem Image eines Produktes dienen. Bevor es aber dazu kommt, ist die…

Astra Rakete Launch

Astra Rakete Launch

SalesPromotion

Launch AstraRakete

Falling sales and revenue in the beer market do not stop at Astra’s neighbourhood charm. To counteract the negative trend and strengthen its position as…

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